A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. A brand also represents the relationships between customers, staff, partners, investors, and so forth.
Building an audience is more valuable than direct sales for over 70% of brand managers. B2B companies with brands that are perceived as strong generate a higher EBIT margin than others.
In this livestream powered by Google, you’ll learn about brand awareness and receive…
Real-time guidance from Google experts
Details on different advertising campaign types
Instructions on how to increase leads, sales, and brand awareness
How-to’s for first-time users on choosing goals and measuring success
Be one of the first 15 attendees and get a special edition swag from Google (may include free ad credit)!
You can also come and enjoy some light networking!
Makerhoods & =SPACE both focus on supporting the growth of small businesses in different sectors. We took this opportunity to use Google via their program Grow with Google as the great connector. Grow with Google is an initiative that’s committed to helping people across the United States gain the digital skills they need to help grow their careers and businesses.
We are proud to announce that =SPACE has developed a partnership with The Port Authority of NY/NJ. They officially opened their community outreach center in our Maxblau facility on April 15th. At the opening day celebration, we hosted a slew of powerhouses from New Jersey & New York including Congressman Payne Jr., Mayor Baraka, and the Executive Director of the Port Authority.
The Port Authority takes an active role in the many communities they serve. They believe in being proactive and forging strong relationships with federal, state and local government officials, as well as community groups and leaders.
Their Department of Government & Community Relations serves as a valuable resource for elected officials, residents and community organizations. The Port Authority’s dedicated staff serves as a liaison between their departments and the community, offering updates on major projects as well as the day-to-day business of the Port Authority.
Women-In-Novtion was a major success. We had over 100 attendees with varying ages, genders, and professions. We are proud of all of the hard work that the EQUASPACE team put into this production!
There were so many powerful and awe-inspiring moments that created a wonderful and supportive energy. All of the speakers’ positive advice and vocalized dedication to equity and inclusion were welcomed messages to all attendees.
The moderator of the panel of phenoms, Natasha Rogers, asked thought-provoking questions, promoting the panelists to talk about raising the bar and dedication to endless excellence. The younger students in the audience, especially took their words and advice to heart.
Breakout speakers Lindsey Holmes & Cy Lauz focused on the hard-hitting realities of this imperfect world, with not just constructive viewpoints, but also solutions for audience members to take heed and use in their daily lives. They spoke of humanism, diversity in thought & culture, and how both play an important part in the evolution of our global society.
Keynote Speaker, Aisha Glover, spoke on the importance of recognizing positive mental health and reliability. She received such high praise for her motivating and relatable rhetoric.
This event was not only a success because of the phenomenal attendees and speakers, but also because of our sponsors. We want to give a special thanks to the Greater Newark Enterprises Corporation (GNEC), Newark Downtown District (NDD), and most gratefully, the Grammy Museum. This event would not have been as spectacular as it was without any of them and we are so proud to have them as all-star supporters of our business and entrepreneurial community.
Women’s History Month this year has really been one for the books and to top it off The Non–Corporate Girls partnered with =Space for an all women round table talk. We delved into topics such as competition vs collaboration, how to quiet the voice of fear and what does it look like to support your network. NCG was joined by Vicky Llerena , Akosua Ayim, and Tamara Williams, who all lead impactful lives in very different ways. In listening to the stories of each we also shed light on all our commonalities as women entrepreneurs and business owners. Listen in to this episode for a refreshing perspective on what we all deal with at one point or another. An often great reminder of a women’s worth, especially in a collective of like-determined sheroes!
Click the link below to tune in on this dope podcast episode!
About The Speakers:
Vicky is the CEO of Social Vibes Media, a digital marketing agency focused on helping professionals, real estate game-changers, and small businesses rebrand & increase their digital presence. Her workshops focus on digital lead generation campaigns, social media branding, & female entrepreneurship. Oh, and she happens to be Latina.
She brings with her over ten years of experience having worked at Univision WXTV-41 and PRNewswire. Vicky was named Top 25 Brand Builder by Leading Women Entrepreneur in 2017. She works with organizations, such as Rising Tide Capital, Statewide Hispanic Chamber of Commerce of NJ, FOWNDERS, and Small Business Development Center to teach entrepreneurs how to obtain online customers through social media. Vicky was featured in NJBiz, Huffington Post, CEO Blog Nation, and many more media outlets.
A 2016 MBA graduate of University of Cambridge’s Judge Business School, Akosua specializes in branding & strategy and especially thrives in the cross-section between corporate and creativity.