PROTECT YOUR BUSINESS WITH OUR SMALL BUSINESS RESILIENCY PROGRAM!

Climate disasters—combined with the lingering economic stress of the pandemic—present immediate challenges to the survival of small businesses and the outlook for long-term recovery and growth.

With the generous support of Wells FargoFoundation, LISC is developing our Small Business Resiliency Network of disaster planning coaches to ensure that businesses are prepared for disasters and have adaptation strategies in place.By rooting our approach at the intersection of economic and environmental recovery, our network will strengthen the resilience of our communities through the resilience of our small businesses.

As part of a 20-organization cohort in Alabama, New Jersey, New York, Louisiana, and Texas, =SPACE will provide one-on-one support, technical assistance, and trainings for small businesses to:

  • Understand how climate change impacts small businesses, including how to differentiate between short-term acute shocks and long-term chronic stressors
  • Assess barriers to preparedness and develop strategies to assess them
  • Identify climate-related business opportunities, including evolving technologies, shifting stakeholders, emerging disclosure requirements, and investment and funding trends

Our organization will provide one-on-one training in disaster preparedness, recovery and resiliency to those businesses interested in learning how their business can better prepare and respond more efficiently and quickly after a disaster to reopen operations. We also offer Zoom meetings in addition to our in-person technical assistance services.

This program will be starting soon. Fill out the form below if you would like to know when this program will start. Limited spots available. We are selecting 40 businesses in Essex County to participate!

 


THE BENEFITS OF BECOMING A SPACE(r)

We are NOT a COWORKING business. We are a SHARESPACE. The difference is clear: coworking is transactional, you receive a desk, you make a payment, your success is based on proximity and your work ethic. If the playing field were level this would be enough to jumpstart you to success. In an ideal world this would be the dream.

I think as we all work and put sweat, blood and tears into our dreams we can attest that the world is not fair. Inequality and Obstruction exist in the game of business, the game is rigged, so community is what offset the odds, communities of men, women and immigrating cultures banded together to offer support, comfort and guidance. That guidance, that community is how we define our sharespace, =SPACE is built by men and women and they, by people of color and immigrant voices. Once your business or startup enters our SPACE we sit in communion to learn about your vision, we build access and resources around you to even the odds. The benefits are in having an environment that says, yes in a world that sometimes seems to shout, no.

Don’t just take our word for it, the proof is in the sauce.

Programming to Create Impact

Last year we hosted over 25 events, with over 1.8K attendees, during a tough time for so many small businesses we were able to create free programming that empowered, educated and provided access to much needed support. Our proof is in our actions.

Amenities Offered at ES

Our space is 19,000 sq ft over three floors and we built every space to suit the needs of our members, many of the startups we have deal in media and data, and so our space has Newark Fiber, the fastest internet speeds on the east coast. With many of our entrepreneurs being content creators we created photography, video and podcast studios to meet their needs.

Access & Resources

Leading partners and community members help to create a more equitable landscape for our entrepreneurs and innovators to plant their seeds. In Newark, we have forged strong partnerships with anchor organizations, accelerators to incubators, and state institutions dedicated to creating impact. The team at ES is aware that we have to create a network of support to allow for our startups to gain the momentum they deserve.

We want to share in your dreams of success, #TAKEYOURSPACE with us.


4 Doable Ways To Avoid Brand Confusion

Businesses are everywhere and competition is tight in almost every industry. One of the most common questions entrepreneurs get is “what is your unique selling point?” as this essentially sets a business apart. However, there are brands that still get confused whenever they’re probed about their business. 

Suffering from brand confusion means being unable to articulate what your business is all about. In this day and age, it is challenging for business leaders to train all their employees in knowing the brand at heart especially with the ongoing pandemic. Apart from your staff, you cannot also expect your customers to communicate your business in the most precise manner possible if you are confused about the brand yourself. Ready to lose your credibility if that’s always the case. We’ve prepared some steps below which you can take to clarify your brand, avoiding brand confusion. Let’s get started!

 

Define and understand your core. Your mission, vision, and values make up the foundation of your brand that you should be carrying in your head every time. From your company pamphlet to the customer experience and product quality you put out there should be reflecting your core. Pursuing something without having any backbone is just a waste of time. You cannot move in the right direction without understanding why you’re there in the first place. This is crucial in your brand strategy as you operationalize your big idea. 

The way you are perceived by your target audience can be traced back to your branding after all. This significantly affects your profits and customer retention. Therefore, if you haven’t ironed out your core yet, better start now. You need to ask yourself why your company exists, how you plan to achieve your vision, and what are your moral compasses. All these should be aligned with one another.

 

Develop and stay with your guidelines. Once you’ve grasped your core, you should start expounding your strategy alongside the brand guidelines that everyone must stick with. Consistency is key to ensure that all your stakeholders can easily identify your brand. You will be able to set up the guidelines once you’ve had a brand positioning exercise where you outline your audience, market, and goals. Upon understanding the pattern of how your customers perceive and engage with your brand, it would be wise to create customer profiles and then come up with key messages that are tailored for them.

Next thing to consider is the visuals that highly impact the level of brand awareness. Though, again, you should have done your research first and know your brand core by heart before even exploring other technicalities. Your visual identity basically encapsulates the imagery, typography, logo, and color palette of your brand. Needless to say, your logo should well represent what your business stands for. Think about it thoroughly and hire a designer. The colors and typography you will be consistently using will also invoke emotions and certain perceptions from your audiences so make sure they’re aligned with what you want to project. It’s the same with imagery where you’ll want to show the positive effect of your brand to both existing and potential customers. 

 

Establish your brand persona. In doing so, you should have a clear idea of the levels of humor, enthusiasm, formality, and respect your brand is willing to take on. You can then create the voice and tone of your messaging without going beyond what’s apt for your brand. Constantly changing how you speak to your audience will only confuse them what kind of brand they’re subscribing to and would lessen the chances of them relating to you. 

Make sure that your persona is also consistent across all your platforms. You wouldn’t want to have your website full of technicalities while your e-newsletter is sounding friendly. Stick with one persona that you think your customers can identify with. An approach that you may want to apply is exploring brand archetypes which are easily searchable to evaluate how you can comprehensively establish your own voice. One thing to note is that your tone can change depending on the context of the subject unlike your voice which should stay the same. Add this to your brand guidelines once you’ve finalized your persona.

 

Audit and align with your team. Don’t be too complacent after you’ve covered your bases. Consistently audit everything you’ve put out there including your social media posts, ads, and flyers among many others. It could be easier to have a tracking software or document that will allow you to see all your assets in one place. 

Touch base with your team from time to time as well. Make sure that you all agree on a singular message so that the answer to what your business is all about would be something that is top of mind. When coming up with a concise answer, consider the problem you’re trying to solve and the reward of subscribing to your proposed solution. 

These are only four doable ways that can help you and your team avoid brand confusion. Remember to establish the backbone first of your brand before zeroing in on the execution. You can also involve your teammates in planning the best way to project your brand and evaluate the strategy every now and then. Now, don’t waste any time and start your branding journey!

2020 End Of Year Report

=SPACE Sharespace & Incubator presents our 2020 EOY Report. This report showcases the hard work our team put into making this a successful year. We care about the well-being of our community members; and about the future of entrepreneurship, generational wealth, and true excellence. We are the future and will continue to fight for our mission to provide equal space, opportunity, and resources.

Download Full Report Here

Read Full Report Here

CHECK OUT OUR 2020 END OF YEAR SIZZLE REEL TOO!

NJEDA Small Business Emergency Assistance Grant [Phase 2]

NJEDA will award a total of $45 million in federal CARES Act funding to small businesses. To support the Governor’s commitment to diversity and inclusion, $15 million will be reserved for businesses in Opportunity Zone-eligible census tracts, $15 million of Phase 2 funding will be set aside to support qualified businesses located in one of the 715 census tracts that were eligible to be selected as a New Jersey Opportunity Zone.

NJEDA has collaborated with a multitude of NJ organizations and businesses to provide info-webinars on eligibility, application processing, and will answer any other questions you may have. The upcoming webinars are below:

WEDNESDAY, JUNE 3RD

LGBTQIA x EDA Webinar 

2:00 PM – 3:00 PM EST

Registration: https://us02web.zoom.us/

Carlos Medina Statewide Hispanic Chamber x EDA Webinar

5:00 – 6:00 PM EST

Registration: https://us02web.zoom.us/j/82971141932?pwd=eFVTcEM5RnhWclQvV1c5Q2FuY1VZZz09

Prospect Park x EDA Webinar

6:00 – 7:00 PM EST

Join: https://zoom.us/j/83720103657 

THURSDAY, JUNE 4TH

Port Authority x EDA Webinar

10:00 AM – 11:00 AM EST

Join: https://meet.google.com/sxi-aoar-xzv

NJ/NY MSDC x EDA Webinar

12:00 PM – 1:00 PM EST

Registration: TBA

Newark Alliance x EDA Webinar 

2:00 PM – 3:00 PM EST

Registration:

https://us02web.zoom.us/w/89930442868

FRIDAY, JUNE 5TH

Montclair Center BID x EDA Webinar

10:00 AM – 11:00 AM EST

Join: https://us02web.zoom.us/j/83975730814

Meeting ID: 839 7573 0814

Senator Ruiz x EDA Webinar

11:00 AM – 12:00 PM EST

ZOOM Meeting ID: 968 6997 6077

Password: 4ayWgp

NJ State Chamber, Booker, NJBIA x EDA Webinar

1:00 PM – 2:00 PM EST

Latino Legislative x EDA Webinar

4:00 PM – 5:00 PM EST

Registration: TBA

Developing Your Leadership Equation: Maximize Your Efficiency As A CEO

Do you have an idea of your organization’s vision; however, you are unclear about your next steps? Do you have the tools to take your project to the next level, but you keep hitting a roadblock? Like most people, you have belief systems that guide how you navigate the world. Those beliefs extend from your personal life, influence your workplace, and often govern how you approach your goals. In this workshop, Takeyah Young will guide you through five practical steps to help you map your values and outline how they can help you reach your goals.

ABOUT THE SPEAKER

Takeyah Young is an industrious thinker, engaging speaker, personal and professional leadership consultant, and STEM advocate who operates at the intersection of innovation, transformational leadership, and entrepreneurship as pathways for legacy building.


Takeyah is a consultant with EsteemLogic, an advisory and IT consulting firm that implements sustainable scalable technology, process reengineering, and management solutions. An engineer by training, educator in practice, and entrepreneur at heart, Takeyah Young provides solutions through personal transformation, professional development, and small business development. A speaker and leadership trainer, she works with universities, colleges, corporations and nonprofit organizations to support women through the stages of their STEM experiences and coaches groups to help them achieve personal and organizational change. Through her community wealth-building endeavor, Prosperity MIX™, Takeyah trains and develops leaders to provide financial education to their communities.


A graduate of Lincoln University (of PA) and University of Maryland, Takeyah was recognized as a changemaker by the White House Summit on the United States of Women. She was also included in Innov8tiv’s Top 100 Women Visionary Leaders to Watch; and selected by Lincoln University as one of their “Top 40 Under 40” Alumni.

Mindsets And Strategies That Will Help Your Business NOW!

This webisode will explore basic ideologies and principles that every small business owner needs to undertake to thrive during these unprecedented times.

Mindsets And Strategies That Will Help Your Business NOW! is a precursor to SOYD’s The Small Business CoVid-19 Survival Plan Webinar

NOTE: All Business Owners that register for this webisode/workshop will receive a $99 reduced registration discount for the survival plan webinar.

ABOUT THE SPEAKER

Ian W. Marrero is co-founder of Stay On Your Daily (SOYD), a New Jersey based business consulting firm whose clients range from small businesses, not-for-profits and school districts. For over 5 years, former Real Estate and Family Law attorney, Mr. Marrero has provided businesses grant and proposal writing services, copywriting, marketing kits, day-to-day operation strategies and customer-centric scaling models.

Mr. Marrero authored Better Business Practices, a comprehensive workbook for small business owners. Mr. Marrero also developed and taught a state grant funded twelve-week intensive business development course. An educator at the primary school to college levels, Mr. Marrero has worked with school districts and colleges to provide business focused STEM programming workshops.

Mr. Marrero received his Juris Doctorate from Rutgers School of Law, Newark, and is a self-published author of fiction.

SHE DID THAT: Netflix Viewing Party

=SPACE is proud to announce that we will be collaborating with Authentic Convos founder, Ayana Iman to present our first Netflix Viewing Party, featuring the well-respected film, ‘She Did That’. We created this experience with our community in mind, knowing how important it is for people to feel connected and heard. Join us as we celebrate boss women who are building their entrepreneurial empires and creating lasting legacies.

We will be hosting a conversation with our host, Ayana Iman afterward!

ABOUT THE HOST

Ayana Iman is the Chief Communications Officer of #AuthenticConvos, an inclusive experience that fervently promotes face-to-face thought-provoking dialogue within diverse communities across the country and seeks to have a profound global impact on the way we engage with one another. She understands the importance of interpersonal communication, and the need for healthy dialogue that extends beyond the digital realm. This platform has allowed her to facilitate community engagement, offer a platform to other speakers and vendors, and give attendees the opportunity to gain professional insight from thought leaders.

Daily Wellness Habits For Entrepreneurs

As an entrepreneur you have a lot of duties to handle, your employees depend on you financially, and it can take a toll on your mental health. Statistically speaking, approximately one half (49%) of entrepreneurs suffer from at least one form of mental health condition during their lifetimes. These include ADHD, bipolar disorder and a host of addictive disorders.

We know that this specific time of uncertainty can have an even more horrendous impact on entrepreneurs especially, being that they are one of the most affected economically. We have collaborated with renowned wellness coach & meditation guide, Yemsrach Tekletsadik, to provide you with tips and tools that will help you handle the stress you may be suffering from.

You need to be on your ‘A’ game more now than ever, and that means making sure you are mentally sound, providing you with the ability to help your business thrive and grow past these days of uncertainty.

About The Speaker

Yemsrach is an Engineer turned Meditation Teacher. After receiving her engineering degree from Cornell University, she worked in corporate America for almost 10 years, where she got to experience first-hand the impact that stress has on the mind and the body. Her search for a happier and healthier life led her to meditation and yoga, which she was determined to share with others.

She got certified and began teaching meditation to others in 2018 and has never been happier. When she’s not leading a meditation class, Yemsrach can be found drinking a glass of Cabernet with friends or going for a run in Prospect Park, Brooklyn.

How To Thrive During Uncertainty

A webisode for small business owners, entrepreneurs & freelancers

How can your business thrive during this time of #socialdistancing? I want to help you answer this question.

Let’s map out a strategy to refine your target market, pivot your messaging and update your services to connect and energize your audience.

During the workshop, you will gain clarity and develop a clear plan of action to move your business forward during this time.

About The Author

Jasmine Utterback is a startup business coach, motivational speaker and founder of Creative Women Build (CWB), LLC. She believes women go further together. CWB combines her love for connecting women, hosting empowerment events, and supporting women entrepreneurs.

Jasmine is an Indiana native who moved to New York City four years ago to pursue her dream of working for the Centers for Disease Control and Prevention (CDC). She uses her diverse range of skills from her public health training and project management experience to curate events and workshops for various audiences. She lives for moments when she is serving the community and empowering women and girls.