It’s the first thing a customer sees—your design.
Packaging is all a part of the customer experience. Without the right design, you lose the attention of your audience. Everyone likes nice things, even if they don’t admit it. In the age of social media and visual storytelling, your design speaks to a potential customer before the product or service. From logos to websites, brochures, signage, even your business cards, all are a reflection of good branding through design.
It’s how brands stay competitive.
Businesses need good design to create gag-worthy marketing materials, down to the memes on social media. It’s all inclusive. Good design is now an essential part of business development on and offline.
So what is graphic design?
According to Design Hill, graphic design is the visual communication of a company which includes the process of developing typography, layering image with text, or animation in a specific way to convey a company’s unique and distinctive message. As a startup, entrepreneurs often bootstrap design elements, which sometimes works; however, if you want your brand to stand out and bring visibility to your products and/or services, a sizeable part of your budget should be reserved for design. You can Canva your way through business so much before you have to breakdown and hire a professional.
Unless you’re a designer, then…
Here are eight ways, according to Design Hill, graphic design creates influence:
- Sales boost
- Establish your company name
- Build goodwill in your industry
- Express your brand message
- Brand unity among staff
- Persuasive power
- Content readability
Does your brand make the list? Click here to read more.