Even after stumbling over the word “positionality”–uncertain of its validity and existence in Webster’s dictionary–Melissa Jackson and her partner, Anthony Frasier, are certain that they have crafted the cheat code needed for small businesses to properly work with venture capitals. Jackson, a program manager for the black and latino tech initiative at Rutgers’ business school, and Frasier, a starter of tech businesses, met with talk show host Karen Hunter to discuss their steps towards entrepreneurial success. As the conversation begins, Jackson reveals the thesis of their conversation: cracking the code on how to raise money for early stage companies.
Jackson attributes the success of her crafted cheat sheet from simply interviewing VCs. She would listen and record the necessary information each VC would provide. Hunter, surprised by Jackson’s simplistic approach, queried the pair’s knowledge on entrepreneurs of color and their success. Frasier, then, chimed in by referencing Porter Braswell, CEO and Co-founder of Jopwell–a liaison company eager to help create a more diverse workforce. As reassurement, he cited Braswell’s credential in amassing four million dollars through VCs. Frasier concluded Braswell’s success seems foreign to other would-be entrepreneurs and startups due to their unfamiliarity in networking with VCs. Jackson, however, believes that their 10 week pre-accelerator, network and cheat sheet will lead towards success for entrepreneurs and their startups–especially those of color.
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