CAMPUS 89 CAMPUS 550 IMPACT NEW MEMBERS PROGRAMS AND EVENTS CURRENT MEMBERS ABOUT NEWARK NEXUS Spaces PRESS CONTACT

As the founder of EqualSpace, I believe it’s vital to recognize the role Black innovation has played throughout history. From the invention of the light switch to Uncle Nearest’s whiskey legacy, Black people have always created out of scarcity. What’s truly driven us, though, is our collective momentum, built through coalition and collaboration. That’s what Newark Tech Week, powered by EqualSpace and Newark Symphony Hall’s Black Creative Economy, is all about.

When I spoke with Talia Young, CEO of Newark Symphony Hall, we agreed that our community’s progress relies on gathering, quantifying our power, and identifying gaps in support. By formalizing a Think Tank format, we can bring together the invaluable experiences of tech innovators and amplify the voices that matter most. And this year, Newark Tech Week reached new heights with an incredible keynote from Felecia Hatcher, CEO of Pharrell Williams’ Black Ambition Prize. She is blazing a trail that amplifies our collective brilliance and opens doors for others to follow.

The Black Creative Economy and Think Tank Black challenge the misconception that we aren’t advancing despite systemic disinvestment. As the refounder of Newark Tech Week, I believe now is the time to share our journeys—highlighting the struggles, the victories, and the progress we’ve made together. It’s about creating real, collective change in Newark and beyond.

Black communities have always been at the forefront of innovation—from George Washington Carver’s agricultural revolution to Mark Dean’s role in inventing the personal computer. Today, organizations like EqualSpace continue to build on that legacy, providing a platform for Black entrepreneurs and tech innovators to thrive.

By working alongside Newark Symphony Hall and Think Tank Black, we’re ensuring Black innovators in Newark are not only recognized but given the space and resources to lead. Together, we can continue shaping a future rooted in creativity, equity, and tech-driven social change. Let’s keep showing up and building the spaces where Black brilliance can shine.

By Citi Medina

In recent years, corporate America has proudly waved the banner of diversity, equity, and inclusion (DEI), touting it as a pillar of progress and a competitive advantage. Yet, as political and social pressures mount, we are witnessing a troubling shift—a retreat from DEI under the guise of rebranding or restructuring. While some companies have stood firm in their commitments, others are quietly dismantling programs that have been instrumental in fostering more equitable workplaces. This moment calls for clarity: DEI is not a trend to be abandoned when the political climate shifts; it is an economic and ethical imperative that businesses must uphold.

The Corporate DEI Rollback: A Dangerous Retreat
Recent headlines have shown a disturbing pattern of corporations pulling back from DEI initiatives. Paramount Global, for example, recently dissolved key DEI leadership positions, despite its prior commitments to equity-driven programming. This decision follows a broader corporate trend of quietly sidelining diversity initiatives in response to external political and financial pressures.

By camouflaging their DEI language or quietly dissolving initiatives, corporations risk alienating the very communities that drive their success. The backtracking of commitments signals that these efforts were never about genuine progress but rather about appeasing social trends. Such a move does not go unnoticed—consumers and employees alike are increasingly holding brands accountable for where they place their values, including how they respond to political pressures.

Target, once a leader in inclusive marketing, has also faced backlash for its DEI commitments. Its attempt to distance itself from such programs has not shielded it from financial consequences—the company reported billions in losses, in part due to consumer disengagement and reputational damage.

Meanwhile, other companies recognize that investing in diversity is not just the right thing to do—it’s good business. Costco has maintained its DEI initiatives, understanding that a diverse workforce fosters innovation, enhances customer loyalty, and drives long-term profitability. Companies that stand by their DEI commitments reap the benefits of attracting top talent, expanding their consumer base, and building resilience in an increasingly diverse market.

The Economic Reality of DEI
Beyond the moral argument, the financial case for DEI is undeniable. Studies have repeatedly shown that diverse teams outperform homogeneous ones, yielding higher revenues and greater innovation. McKinsey & Company’s 2023 report reaffirmed that companies with higher diversity in leadership are 36% more likely to outperform their peers in profitability. Moreover, consumers are voting with their dollars—brands that authentically engage with diverse communities see stronger brand loyalty and sustained financial growth.

For companies, diversity is not just a social responsibility—it is a business strategy. Black, Latinx, and other underrepresented communities contribute billions in consumer spending power annually. A 2021 Nielsen report highlighted that Black consumers alone wield over $1.6 trillion in spending power, while the Hispanic community contributes $2.8 trillion to the U.S. economy (Nielsen, 2021). These are not just numbers; they represent communities that expect reciprocity—investment in their well-being, workforce development, and representation at all levels of decision-making.

Public and institutional investors are also paying attention. Major funds and stakeholders are increasingly evaluating corporate DEI commitments as part of their investment strategies. Abandoning these initiatives not only risks alienating consumers but also invites scrutiny from investors who see diversity as a key indicator of corporate health and sustainability.

A Call to Action: Stand by Your Commitments
As a founder, I urge companies to navigate these shifts with integrity rather than retreat. The communities that drive your revenue and fuel your talent pipeline deserve more than performative gestures; they deserve unwavering support. Companies must resist the pressure to dilute their DEI efforts in response to short-term challenges.

Listen, I understand the complexities of navigating today’s business landscape. The tension between social responsibility and political pressures is real. However, I challenge corporate leaders to ask themselves: What side of history do you want to be on? The path forward is not to quietly dismantle DEI initiatives but to boldly reaffirm them, ensuring that both internal and external stakeholders recognize that diversity is not a fleeting trend—it is the foundation of a thriving, innovative economy. Now is a time, that leaders should double down, recognizing that true leadership is demonstrated in moments of adversity.

Now is the time for businesses to reaffirm their commitments—not just in words, but in action. Whether through equitable hiring practices, supplier diversity programs, or sustained community investment, the companies that stand firm will be the ones that thrive. Those that choose to abandon DEI may find themselves on the wrong side of history, facing both economic and reputational losses.

The best of corporate America has always been about forward progress, innovation, and inclusivity. Let’s ensure that remains true, now more than ever.

Sources:

• The Hollywood Reporter (2024) – Paramount’s DEI Adjustments Raise Concerns
• McKinsey & Company (2023) – The Business Case for Diversity
• Nielsen (2021) – The Economic Power of Black and Hispanic Consumers
• Fortune (2023) – Business Leaders on Racial Equity and Corporate Responsibility

As 2024 draws to a close, we at EqualSpace are taking a moment to celebrate the milestones, growth, and impact we’ve achieved together. This year has been a transformative one, filled with opportunities to foster innovation, empower underrepresented founders, and build meaningful connections within our community.

In our 2024 End-of-Year Report, we’re proud to highlight some of the standout moments, including:

• The success of Newark Tech Week and Small Business Week, where we brought together thousands of changemakers, entrepreneurs, and industry leaders to share insights, forge partnerships, and elevate local businesses.
• The continued growth of our ES550 expansion project, which will provide even more resources, event spaces, and opportunities for small business owners and creatives.
• Key collaborations with national organizations like Kickstarter, which helped our members access valuable resources and networks far beyond Newark.

Our commitment to fostering diversity, inclusivity, and economic growth remains at the core of everything we do. We’re dedicated to ensuring that equal access to resources and opportunity is available to all, especially those from underrepresented communities.

We’re incredibly grateful to our funders, partners, and the entire EqualSpace community for making this year a success. As we look ahead to 2025, we’re excited to continue expanding our impact, creating new opportunities, and building a brighter future for entrepreneurs in Newark and beyond.

Read the full report and celebrate the highlights of this year’s journey with us! Download here

Ok SPACE(r)s, truth be told, I wasn’t the strongest fundraiser when we launched EqualSpace. In fact, I probably made more mistakes than I can count. I invested my own money first, pitched to every company, funder, and foundation out there, often wildly and without focus. And the biggest mistake? I never came right out and asked for what I needed as a founder—whether it was investment, sponsorship, support, or even just for them to advocate for me!

As much as we stress the reality of the funding gap, I’ve realized that EqualSpace and my journey are also answering to the knowledge gap. In short, y’all, I was a B.A.D fundraiser! So here’s how you can increase your chances of gaining funding by defining B.A.D. in my own approach.

B.A.D. Fundraising

Bold:

• It’s about making daring asks that align with the magnitude of your vision. Approach potential donors with unwavering confidence. Believe in the impact of your mission and communicate it with such conviction that others are compelled to join your cause. Boldness also involves creativity—designing unique pitches that capture attention and leave a lasting impression.

Audacious:

• Audacity in fundraising means setting your sights on transformational gifts and partnerships. Don’t be afraid to aim high and seek support that can truly change the trajectory of your organization. Take calculated risks that challenge conventional methods it is about breaking the mold and introducing new, sometimes unconventional, approaches to inspire giving. Use your audacious vision to inspire others.

Direct:

• Be straightforward in your communication. Everyone in every industry is busy, many like for you to clearly articulate what you need, why you need it, and how it will make a difference. Directness builds trust and credibility with donors. Focus on the right prospects—those whose values align with your mission. Make clear, specific asks and provide immediate opportunities for donors to take action. Whether it’s a donation, a pledge, or a partnership, be clear about what you want and how they can contribute!

Finding Inner Space: A Guide for BIPOC Founders

Hey, Citi Medina here, founder of Equalspace. Today, I want to delve into something close to my heart: the critical importance of nurturing our inner selves as BiPOC founders. Building a successful startup isn’t just about the external hustle—it’s equally about fostering a strong, centered inner space that allows us to navigate and overcome the unique obstacles we face.

Daily Mental Health Practices
First off, let’s talk mental health. As founders, our minds are our greatest assets and sometimes our toughest adversaries. Daily mental health exercises and therapy sessions are not luxuries but necessities. They help us manage stress, enhance focus, and maintain emotional resilience. According to the Harvard Business Review, prioritizing mental well-being leads to better decision-making and overall business success (Source: [HBR]).

Physical Well-being: Yoga, Exercise, and Nature
Physical practices like yoga, weightlifting, or simply taking outdoor walks are invaluable. They not only keep us physically fit but also contribute to mental clarity and creativity. Research published in the Journal of Occupational and Environmental Medicine confirms that regular exercise reduces stress levels and enhances cognitive function (Source: [JOEM]).

Building a Balanced Inner Circle
Another crucial aspect is surrounding ourselves with a balanced and steadfast inner circle of advisors. These are the folks who provide sage counsel, challenge our assumptions, and offer unwavering support. As highlighted in Entrepreneur, diverse perspectives within our advisory network foster innovation and strategic growth (Source: [Entrepreneur])

Setting Boundaries and Disconnecting
Lastly, let’s discuss boundaries and disconnecting—a form of self-preservation. Even as founders, we can inadvertently create toxic environments if we neglect our own well-being. Setting clear boundaries and knowing when to disconnect allows us to recharge and maintain healthy work-life integration.

At Equalspace, we embody these principles. Our campuses, like ES89 and ES550, aren’t just physical spaces—they’re sanctuaries where diversity, innovation, and well-being converge. I invite all BiPOC founders to join us in fostering a culture where inner strength is as valued as external success. Together, let’s fearlessly navigate the entrepreneurial journey and build a future where everyone thrives.

Here’s to finding and nurturing our inner strength,
Citi Medina

How to Create a Culture of Belonging

Creating a culture of belonging is necessary for BIPOC and Queer leaders. Through nine years of leading my equity space, EqualSpace, my team and I have gained insights into the critical needs of diverse founders and the specific, often obstructive journeys they travel. These experiences inform the culture needed for them to grow and thrive.

As I reflect on Pride and its origins, I think of the struggle of Queer people to exist authentically. For many of us, EqualSpace represents the safe space we have always craved. LGBTQIA+ individuals often face the challenge of coming out repeatedly, shedding layers of falsehood. This process is deeply tied to feeling safe, yet many of us come out despite not feeling safe, embodying radical and unapologetic authenticity.

This journey varies for different people, but the critical need for safety and belonging remains the same. EqualSpace is my love letter to the intersectional experiences of multicultural people. It affirms their worth in a world that often tells them they are not enough. My co-founder and I created EqualSpace in response to the pain points and obstacles we faced, from lack of investment common among BiPOC founders to feeling othered at events.

In creating a more intentional sense of belonging, we focus on intersectionality and addressing the impact of othering. Let’s explore some definitions:

Othering

“Othering” refers to perceiving or portraying someone or a group as fundamentally different or alien, often marginalizing or dehumanizing them. Renowned sociologist Stuart Hall explains: “The concept of ‘the Other’ is central to understanding how we construct and maintain our identities by distinguishing ourselves from those we view as different. This process often involves stereotypical representations that diminish the humanity of the ‘Other’ and reinforce existing power imbalances.”

Belonging

Belonging is the inner process of feeling seen, heard, felt, and understood. It refers to the human emotional need to be an accepted member of a group, whether it be family, friends, coworkers, or a community. Renowned social scientist Brené Brown says: “True belonging doesn’t require you to change who you are; it requires you to be who you are.”

To create a space where our community and guests feel a sense of belonging, we focus on multiple touchpoints:

Being Seen

POC and queer founders often feel unseen. At EqualSpace, we ensure our community and guests feel seen through diverse artwork, decor, music, and products that reflect their identities.

Being Heard

We use a 1/3 rule during engagements: 1/3 of the time sharing our story, mission, and amenities, and 2/3 of the time understanding the journey, goals, and dreams of our members. This approach ensures they feel heard, responded to, and empowered.

Being Felt

We actively engage members through regular acknowledgment of achievements, whether small or large. This includes newsletter highlights, monthly one-on-one meetings, social media shout-outs, and personal greetings.

Encouraging a member or SPACE(r) to feel valued involves creating an inclusive environment, recognizing individual contributions, and fostering active participation. These strategies build a community where everyone feels seen, heard, and felt.

Practical Examples

At EqualSpace, we affirm our members from the moment they step in. We greet them, ask for their pronouns, and respect their identities. Our space features diverse visual affirmations, from hanging plants and mud cloth fabrics to art by Queer, brown, and Black artists. The air is scented with Kanea Candles, poured with love by Akosua Ayim, a fantastic African woman founder. At our coffee bar, we serve Black Swan Espresso, a local Black-owned roaster.

Every detail at EqualSpace is intentional. It is healing to see members shed the weight they carry, if only for a moment, and truly belong.

References

1. Hall, Stuart. “Cultural Identity and Diaspora.” In Colonial Discourse and Post-Colonial Theory: A Reader, edited by Patrick Williams and Laura Chrisman, 392-403. New York: Harvester Wheatsheaf, 1994.
2. “Othering.” Postcolonial Studies @ Emory. Accessed June 21, 2024. Link
3. Brown, Brené. Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone. Random House, 2017

In a monumental move towards fostering innovation and entrepreneurship in Newark, Equal Space has proudly announced the acquisition of a $625,000 grant from the City of Newark and Invest Newark through the Newark Retail Reactivation Grant. This substantial grant marks a significant stride forward for Equal Space as it establishes a cutting-edge tech and innovation campus at 550 Broad Street, Newark.

This grant, administered through the Newark Retail Reactivation Initiative, is a testament to the city’s commitment to nurturing business growth and revitalizing downtown Newark. Mayor Ras J. Baraka, alongside Invest Newark, the city’s leading economic development corporation, unveiled this initiative to empower businesses and not-for-profit organizations to expand their presence in Newark’s downtown core. The initiative seeks to enhance downtown’s retail, cultural, and culinary landscape while simultaneously enhancing safety, aesthetics, and overall quality of life for Newark residents, workers, and students.

Equal Space’s utilization of this grant will materialize in creating ES550, a dynamic 50,000-square-foot tech and innovation campus. Located at 550 Broad Street, this state-of-the-art facility will encompass three floors of office spaces, multimedia studios, podcast studios, a 300-person event space, and headquarters tailored for more prominent startups. With a focus on inclusivity and community-building, Equal Space aims to cater to solopreneurs and teams of up to 24 individuals, providing a nurturing environment for businesses at every stage of their growth journey.

“Our vision for the tech and innovation campus is to cultivate positive and inclusive spaces where tech enthusiasts and innovators can thrive and make lasting contributions to Newark,” says Medina, CEO and Co-founder of Equal Space. “We are committed to ensuring that businesses not only come to Newark but also choose to stay and grow within the city. Newark has the potential to nurture startups from their inception to becoming established businesses, and we want to be instrumental in facilitating that journey.”

Beyond fostering business growth, the tech and innovation campus is poised to generate new job opportunities and serve as a catalyst for economic development in Newark. The vision outlined by Mayor Ras J. Baraka underscores the significance of initiatives like the Newark Retail Reactivation Initiative in propelling downtown Newark toward becoming a vibrant, 24/7 hub for innovation, commerce, and community engagement.

Mayor Baraka expressed his enthusiasm for the Newark Retail Reactivation Initiative, emphasizing its potential to invigorate downtown Newark and attract diverse entrepreneurs and small retail businesses. “This program will make downtown even more attractive as a destination—a place for residents and visitors to enjoy,” Mayor Baraka remarked. “It is an important step in our strategy to make downtown a 24/7, exciting, walkable area where people can live, work, and play.”

As Equal Space embarks on this transformative journey, fueled by the support of the City of Newark and Invest Newark, the stage is set for a new era of innovation and growth in Newark’s downtown landscape. Through initiatives like the Newark Retail Reactivation Initiative, Newark is poised to emerge as a beacon of opportunity and progress, offering a fertile ground for businesses to flourish and communities to thrive.

Join us for an exhilarating day at our vibrant sharespace space, where creativity knows no bounds and collaboration thrives. Experience the freedom to work from our inspiring environment, designed to fuel your passion and amplify your productivity. Best of all, it’s all on us for the day!

On January 15th from 10AM – 6PM

Whether you’re looking to brainstorm, collaborate, or simply get some work done, our spaces are designed to inspire and empower you. Don’t miss out on this incredible opportunity! Bring your ideas, your passion, and your drive. We can’t wait to see you there.

Take your space today!

We also will be hosting Chika Ogele, an associate from Newark Venture Partners You can schedule a meeting with them here: https://bit.ly/24VCJan

Join us for an unforgettable night of music, dance, and culinary delights at Newark Levels: The Muses of Brick City! This multi-floor extravaganza will take you on a vibrant journey through Newark’s dynamic cultural landscape, featuring incredible local talent and amazing vendors across three unique floors.

Get your tickets now and be part of the magic! This is going to be a night to remember. 🌟

THE PERFORMERS

Gail Campbell

Prepare to be mesmerized by Afro Rock Neo-Alternative singer Gail Campbell. Her powerful performance will ignite your spirit and set the stage for an epic night.

Newark, NJ native Gail Renee Campbell has two groundbreaking albums: Bloody Waters and Let My People Go. Her music, a blend of jazz, rock-n-roll, blues, hip-hop, and dance, is paired with a deeply soulful voice likened to Tina Turner, Janis Joplin, Aretha Franklin, and Ella Fitzgerald. With a retro style and personal lyrics, Campbell stands out as a unique artist. Both albums, produced by Stanley Ipkiss, are celebrated for their innovation, with Bloody Waters winning the 2020 Heritage HipHop Album of the Year Award. In January 2024, she signed with Rockboy Records, co-founded by Fly Ty and platinum producer D/R Period. Under this label, Campbell is poised to take the world by storm.

Yeimy

Immerse yourself in the sweet melodies of Latin-Indie performer Yeimy. Her soulful tunes will transport you to a world of musical bliss.

Yeimy Gamez Castillo is a multidisciplinary storyteller, raised and based in the unceded lands of the Lenni-Lenape, in present-day Newark, NJ. She is a singer/songwriter, community organizer, poet, and music producer. Her queer and city-bound immigrant upbringing inspires her sonic and literary practices. Mixing and delving into her musical inspirations, from Cumbia, Bolero, Soul, and Rancheras to Acoustic Folk, Indie Rock, and Jazz, she employs a captivating multi-genre approach and lyrical finesse. Through this, she translates and transports listeners into her imagined worlds. Yeimy’s work has been seen and featured in the New York Times, BBC Radio 1 News, and Many other outlets.

The House of Old Navy

The House of Old Navy will snatch yo’ lace frontal with their killer voguing styles. This iconic crew is turning it out and serving with fierce energy and flawless style.

The Kiki House of Old Navy, founded in 2008, is a vibrant force with chapters spanning from sunny Florida to chilly Canada. For those not in the know, kiki houses sprouted from fabulous social gatherings at LGBTQ+ health organizations. These events and houses, initially meant for socializing evolved into their own dazzling ballroom subculture. Now, the kiki scene is a glittering training ground for young ballroom talent, offering fierce competition and leadership opportunities. So, darling, when you hear about the House of Old Navy, think bold, beautiful, and ever-so-CxNTY!

THE VENDORS

This event is a part of the Prudential Presents North to Shore Festival. This event was made possible through the North to Shore Festival Presented by Prudential.

Equal Space is thrilled to announce that we have been selected as one of the recipients of the NJEDA GrantBoard’s prestigious grant, totaling $25.1 million, dedicated to Real Estate Rehabilitation and Development. This grant falls under the Activation, Revitalization, and Transformation (A.R.T.) Program, and it is with great humility and honor that we accept this recognition.

The grant allocates $2 million to Equal Space, which will be instrumental in the renovation of multiple floors at our new 550 Broad Street location. This funding marks a significant milestone in our journey as we continue to redefine the possibilities of workspace environments.

Equal Space is more than just a coworking space; it’s a mission-driven organization committed to fostering innovation, collaboration, and growth. Our goal is to provide entrepreneurs, startups, and businesses with a dynamic ecosystem where they can thrive. With cutting-edge coworking spaces, state-of-the-art amenities, and a vibrant community, Equal Space offers an unparalleled experience for professionals seeking to elevate their professional journey.

At Equal Space, we take pride in our dedication to creating an equitable space that contributes to the innovation ecosystem of Newark. Our new tech and innovation campus, ES550, spans an impressive 50,000 square feet, offering suites, offices, and multi-room headquarters suitable for startups of all scales and across all verticals. Whether you’re a solo entrepreneur or a growing team, our facilities can accommodate your needs.

The amenities at ES550 are designed to support the diverse needs of our community. From a 300-person event space to podcast and media studios, green rooms, and more, our campus provides the infrastructure necessary for success. We believe that providing access to these resources is essential for empowering entrepreneurs and driving economic growth in our community.

As we embark on this next phase of development, we invite you to join us at Equal Space and discover a workspace that not only meets but exceeds your expectations. Whether you’re looking for a place to launch your startup, expand your business, or connect with like-minded professionals, Equal Space is here to support you every step of the way.

We extend our heartfelt gratitude to the NJEDA Grant Board for their support and investment in our vision. With this grant, we are confident that Equal Space will continue to serve as a catalyst for innovation and entrepreneurship in Newark and beyond. Join us as we shape the future of work and redefine what’s possible in the modern workspace.

A premium sharespace created with multicultural business owners in mind, =SPACE provides resources for startups, coaching for tech companies, and access to minority business owners. We believe that access + resources = SPACE & Opportunities.

Home Campus 89 Campus 550 Press Contact

© 2025 EQUALSPACE + MEDINA=CITI
ALL RIGHTS RESERVED