3 Reasons Why Apologizing Hurts Your Business

From Entrepreneur.com:

When things go wrong in your business, do you apologize? I’m not so sure that you should — at least not as much. Apologies change the dynamics of the relationships with your clients. The more that companies apologize, the less meaning it has. Apologies open the door for more costs.

“At what point does the consumer — your customer or client — step up and assume some responsibility here?

 

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