So you’ve perfected your product and now it’s time to package it. Every successful product must be presented in an attractive, functional manner that stands out from the competition. But before you go ahead with packaging, there are some key considerations to bear in mind.
Don’t know where to start? We’re here to help.
Read on to learn more about the top seven things you should consider when deciding on your product packaging!
What Your Packaging Says About Your Product
Before we dive into the details, it’s important to consider how your packaging communicates with potential customers. This means you must be strategic about the design and materials used to send a clear message.
Here’s what the perfect packaging does for your product:
- Establishes a strong brand identity that is easy to recognize – With so many products on the shelves, yours must stand out from the crowd. Using colors, fonts, and images that are in line with your identity will provide a consistent feel for customers, reducing the risk of brand confusion.
- Encourages impulse purchases – Eye-catching graphics and appealing shapes can encourage shoppers to try new products even when they haven’t heard of you before.
- Inspires confidence and trust in the quality of your product – High-end materials and a clean, professional look can make all the difference in customer perception. Let’s now get into the technical details which will help you make the right choice when it comes to packaging.
- Makes sure your product is always at its best – A bad review can sink a product, so it’s important to ensure your packaging will protect your product from the elements or any mishandling before customers have the chance to use it. Not every company will have access to temperature monitoring data for their shipments, so packaging that can withstand cold and hot temperatures is key.
7 Things to Watch Out for When Choosing Product Packaging
Now that we’re clear on what your packaging should be doing, let’s look at some of the most important factors which will help you get the best product packaging for your business.
This is probably the most important factor. You don’t want your product arriving in a damaged state or worse still, not arriving at all! Your packaging should be strong enough to protect whatever you need to ship but also lightweight enough to keep costs down.
2. Weight and Size
How much space does your product take up? Bigger items will require heavier-duty packaging, while smaller items can afford to be lighter and more compact. Weight is also a factor as heavier packages will incur higher shipping costs.
What kind of materials will you use for your packaging? You must choose the right materials so that they are durable enough to protect your product in transit but cost-effective too.
Recycled materials can be used to save on costs and make your packaging more eco-friendly. Some industries may be more suited to biodegradable materials such as compostable cellulose, but if you’re marketing to a younger audience, environmental credentials are a must.
4. Design Details
It’s important to consider the design details of your packaging too. The shape, colors, logos, and fonts should be consistent with your brand identity so that customers know immediately who it is from. You can also use features like windows or handles to make a statement.
Packaging costs can quickly add up. Try to find the most cost-effective solution with the best materials and design, while still achieving what your product needs. If you’re not sure, it may be worth investing in a few prototypes to test out different designs and materials before committing to a big order.
Don’t forget to think about your company’s scaling needs too—you don’t want to be stuck with a design that isn’t suitable as your business grows.
Are there any regulations or laws which you must adhere to when packaging your product? You must check for any restrictions on what materials can be used, or how the package should look.
Some industries have stricter regulations than others, so make sure you familiarize yourself with the relevant guidelines. You can also hire a professional to help you understand the regulations and make sure you stay compliant.
7. Unboxing Experience
Finally, think about how customers will experience your product when they open it up. A great unboxing experience can make all the difference in building a positive brand image. For example, if your product is pitched at an older market, a minimalistic design might make more sense than bright colors and flashy logos.
It’s easy to get caught up in the launch of a new product and forget about the importance of packaging. But with the right materials and design, you can ensure that your product reaches your customers safely and in style. Consider these factors when choosing your product packaging and you’ll give it the best chance of success!