Better You. Better Business. Small Business Week!
This is a 5 day experience for new and seasoned entrepreneurs, full of workshops, courses, and other events to help you build your business.
=SPACE and Invest Newark have partnered to present Small Business Week; a series dedicated to bringing equitable resources to our booming city of Newark, leading them to success and continued growth.
With =SPACE’s focus on providing equitable access to resources for multicultural founders, LGBTQ+ businesses, and women ventures. And Invest Newark’s primary focus is on advancing Newark’s strong and diverse economy; we are simultaneously building vibrant communities and opportunities for all Newarkers. Small Business Week is the ultimate experience for entrepreneurs of all types and stages.
Opening Night @ 6 PM
=SPACE: 89 Market Street, Floor 2, Newark, NJ 07102
Location + Directions
Attendees must be masked and/or vaccinated (with proof)
Event #1
Newark Diversity Certification Expo @ 9:30 AM
The City of Newark’s Quarterly Business Certification Expo is a one-day event where Newark businesses can:
• Meet one-on-one with city, county, state, and federal procurement agencies
• Learn of the different bidding and contracting opportunities with each agency
• Apply for multiple business certifications (MBE, WBE, MWBE, DBE, SBE, VOB/DVOB)
• Have on-site small business consultants review their applications
The purpose of the expo is to ensure Newark-based small businesses are competing for opportunities to grow their businesses. These small business buy, hire, and spend even more local with these opportunities.
The Waterfront: 2 Grafton Ave, Newark, NJ 07104
Location + Directions
Event #2
Sustainable Financial Planning @5 PM
with Francis Picarillo, Allied Wealth
Focus: How can you build an iron-clad financial sustainability plan for your business?
Outcomes: During and after this workshop, you will be able to:
- Make better financial decisions
- Put a plan together to meet your financial goals
- Use outsourcing techniques from a financial perspective
=SPACE: 89 Market Street, Floor 2, Newark, NJ 07102
Location + Directions
Attendees must be masked and/or vaccinated (with proof)
Event #1
Lunch & Learn: Meet the Experts @ 12 PM
*Must select solo ticket to RSVP officially as seating is limited*
Robert Treat Hotel: 50 Park Place, Newark, NJ 07102
Location + Directions
Event #2
Building Customer Acquisition and Retention @ 5 PM
Focus: Using Content Marketing to Easily Attract High-Quality Leads and Convert Them into Happy Customers
Outcomes: During and after this workshop, you will be able to:
- How to use timed content to convert more contracts and leads to customers
- How to drive more traffic to your content, events, and offerings
How to develop a buyer persona and customer buyer’s journey - How to spend less time prospecting and more time closing
- What tools to use to deliver your content
=SPACE: 89 Market Street, Floor 2, Newark, NJ 07102
Location + Directions
Event #3
The Art of Storytelling to Build Social Entrepreneurship – Hybrid Event @ 5:30PM
$20 in-person dinner (at the door), free online!
The New Jersey Social Entrepreneurship Institute is delighted to collaborate with Story2 — a NJ-based social venture that has taught the art and science of storytelling to over a quarter million people around the world — to launch a vibrant hub for social entrepreneurship and community growth at Rutgers University -Newark.
Storyhood is a hybrid, in-person and online storytelling workshop that enables people to experience, share, and build the power of their own and others’ stories.
Participants learn:
– 5 specific tools to speak and write confidently in high-stakes communications;
– How to use defining moment stories to connect with key audiences; and
– How storytelling builds intersectional communities of change.
Attendees must be masked and/or vaccinated (with proof)
Life’s A Pitch – How to Properly and Effectively Pitch The Media @ 5 PM
with Tequilla White, Tequilla White PR
Focus: How can you secure press for your business and build relationships with the media?
Outcomes: During and after this workshop, you will be able to:
- How to Develop and Maintain Relationships with the Media
- Defining and Leveraging Your Unique Value Proposition (UVP) to Stand Out in an Oversaturated Market
- How to Properly and Effectively Pitch the Media
=SPACE: 89 Market Street, Floor 2, Newark, NJ 07102
Location + Directions
Attendees must be masked and/or vaccinated (with proof)
Closing Night Concert @6PM
We will close out SBW celebrating all the small business owners (SBOs) that attended with musical performances and one of a kind artwork by The Rorshach Collective. SBW will be honored with kind words from our Mayor about the importance of innovation and development within the City of Newark.
The InQbator @ Teacher’s Village: 26 Treat Place, Newark, NJ 07102
Location + Directions