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Better You. Better Business. Small Business Week!

This is a 5 day experience for new and seasoned entrepreneurs, full of workshops, courses, and other events to help you build your business.

=SPACE and Invest Newark have partnered to present Small Business Week; a series dedicated to bringing equitable resources to our booming city of Newark, leading them to success and continued growth.

With =SPACE’s focus on providing equitable access to resources for multicultural founders, LGBTQ+ businesses, and women ventures. And Invest Newark’s primary focus is on advancing Newark’s strong and diverse economy; we are simultaneously building vibrant communities and opportunities for all Newarkers. Small Business Week is the ultimate experience for entrepreneurs of all types and stages.

Opening Night @ 6 PM
=SPACE and Invest Newark have partnered to present Small Business Week; a series dedicated to bringing equitable resources to our booming city of Newark, leading them to success and continued growth. =SPACE and Invest Newark have partnered to present Small Business Week; a series dedicated to bringing equitable resources to our booming city of Newark, leading them to success and continued growth. We will open with fun networking opportunities, music, and an inspirational message from =SPACE’s community manager.
 

=SPACE: 89 Market Street, Floor 2, Newark, NJ 07102

Location + Directions

Attendees must be masked and/or vaccinated (with proof)

Event #1

Newark Diversity Certification Expo @ 9:30 AM

The City of Newark’s Quarterly Business Certification Expo is a one-day event where Newark businesses can:

• Meet one-on-one with city, county, state, and federal procurement agencies

• Learn of the different bidding and contracting opportunities with each agency

• Apply for multiple business certifications (MBE, WBE, MWBE, DBE, SBE, VOB/DVOB)

• Have on-site small business consultants review their applications

The purpose of the expo is to ensure Newark-based small businesses are competing for opportunities to grow their businesses. These small business buy, hire, and spend even more local with these opportunities.

The Waterfront: 2 Grafton Ave, Newark, NJ 07104

Location + Directions

Event #2

Sustainable Financial Planning @5 PM

with Francis Picarillo, Allied Wealth

Focus: How can you build an iron-clad financial sustainability plan for your business?

Outcomes: During and after this workshop, you will be able to:  

  1. Make better financial decisions
  2. Put a plan together to meet your financial goals
  3. Use outsourcing techniques from a financial perspective

=SPACE: 89 Market Street, Floor 2, Newark, NJ 07102

Location + Directions

Attendees must be masked and/or vaccinated (with proof)

Event #1

Lunch & Learn: Meet the Experts @ 12 PM

*Must select solo ticket to RSVP officially as seating is limited*

Robert Treat Hotel: 50 Park Place, Newark, NJ 07102

Location + Directions

Event #2

Building Customer Acquisition and Retention @ 5 PM

Focus: Using Content Marketing to Easily Attract High-Quality Leads and Convert Them into Happy Customers

Outcomes: During and after this workshop, you will be able to:  

  1. How to use timed content to convert more contracts and leads to customers
  2. How to drive more traffic to your content, events, and offerings
    How to develop a buyer persona and customer buyer’s journey
  3. How to spend less time prospecting and more time closing
  4. What tools to use to deliver your content

=SPACE: 89 Market Street, Floor 2, Newark, NJ 07102

Location + Directions

 

Event #3

The Art of Storytelling to Build Social Entrepreneurship – Hybrid Event @ 5:30PM

$20 in-person dinner (at the door), free online!

The New Jersey Social Entrepreneurship Institute is delighted to collaborate with Story2 — a NJ-based social venture that has taught the art and science of storytelling to over a quarter million people around the world — to launch a vibrant hub for social entrepreneurship and community growth at Rutgers University -Newark.

Storyhood is a hybrid, in-person and online storytelling workshop that enables people to experience, share, and build the power of their own and others’ stories.

Participants learn:

– 5 specific tools to speak and write confidently in high-stakes communications;

– How to use defining moment stories to connect with key audiences; and

– How storytelling builds intersectional communities of change.

Attendees must be masked and/or vaccinated (with proof)
Life’s A Pitch – How to Properly and Effectively Pitch The Media @ 5 PM

with Tequilla White, Tequilla White PR

Focus: How can you secure press for your business and build relationships with the media?

Outcomes: During and after this workshop, you will be able to:  

  1. How to Develop and Maintain Relationships with the Media
  2. Defining and Leveraging Your Unique Value Proposition (UVP) to Stand Out in an Oversaturated Market
  3. How to Properly and Effectively Pitch the Media

=SPACE: 89 Market Street, Floor 2, Newark, NJ 07102

Location + Directions

Attendees must be masked and/or vaccinated (with proof)
Closing Night Concert @6PM

We will close out SBW celebrating all the small business owners (SBOs) that attended with musical performances and one of a kind artwork by The Rorshach Collective. SBW will be honored with kind words from our Mayor about the importance of innovation and development within the City of Newark.

The InQbator @ Teacher’s Village: 26 Treat Place, Newark, NJ 07102

Location + Directions

Attendees must be masked and/or vaccinated (with proof)