On Friday our founder Medina Citi had a panel about being a tech-enabled company. He had the pleasure of being on the panel with Chris Taylor ( C.M.O of Word Press), Aisha Glover ( President of Newark CEDC) and Jeffery Robison (Professor a Rutgers business) . Tech is great to have in business but a lot of small business in Newark are not connected to the world.
75 % of small business in Newark are not connected to the internet.
There is no way these businesses could connect to anything or anyone outside of word of mouth. Being online can improve the image of your store/company. Citi Medina, Founder of =SPACE (EqualSpace), stated that we need more of our Newark businesses to get with the program and connected to their community and the rest of the world.
Stats on social media and small business
Outside of Newark, most businesses need social media. 44% of business owners said they depend on social media to generate brand awareness; 41% of said they depend on it to drive revenue. 90% of local business owners said that their social marketing efforts have increased exposure for their business and 75 percent said that they’ve increased traffic, according to smallbiztrends.com. 50% of business owners that have been implementing social media marketing tactics for two years have reported improved sales. Social media marketing truly helps to push your brand out!