A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. A brand also represents the relationships between customers, staff, partners, investors, and so forth.
Building an audience is more valuable than direct sales for over 70% of brand managers. B2B companies with brands that are perceived as strong generate a higher EBIT margin than others.
In this livestream powered by Google, you’ll learn about brand awareness and receive…
Real-time guidance from Google experts
Details on different advertising campaign types
Instructions on how to increase leads, sales, and brand awareness
How-to’s for first-time users on choosing goals and measuring success
Be one of the first 15 attendees and get a special edition swag from Google (may include free ad credit)!
You can also come and enjoy some light networking!
Makerhoods & =SPACE both focus on supporting the growth of small businesses in different sectors. We took this opportunity to use Google via their program Grow with Google as the great connector. Grow with Google is an initiative that’s committed to helping people across the United States gain the digital skills they need to help grow their careers and businesses.
We are proud to announce that =SPACE has developed a partnership with The Port Authority of NY/NJ. They officially opened their community outreach center in our Maxblau facility on April 15th. At the opening day celebration, we hosted a slew of powerhouses from New Jersey & New York including Congressman Payne Jr., Mayor Baraka, and the Executive Director of the Port Authority.
The Port Authority takes an active role in the many communities they serve. They believe in being proactive and forging strong relationships with federal, state and local government officials, as well as community groups and leaders.
Their Department of Government & Community Relations serves as a valuable resource for elected officials, residents and community organizations. The Port Authority’s dedicated staff serves as a liaison between their departments and the community, offering updates on major projects as well as the day-to-day business of the Port Authority.
Women-In-Novtion was a major success. We had over 100 attendees with varying ages, genders, and professions. We are proud of all of the hard work that the EQUASPACE team put into this production!
There were so many powerful and awe-inspiring moments that created a wonderful and supportive energy. All of the speakers’ positive advice and vocalized dedication to equity and inclusion were welcomed messages to all attendees.
The moderator of the panel of phenoms, Natasha Rogers, asked thought-provoking questions, promoting the panelists to talk about raising the bar and dedication to endless excellence. The younger students in the audience, especially took their words and advice to heart.
Breakout speakers Lindsey Holmes & Cy Lauz focused on the hard-hitting realities of this imperfect world, with not just constructive viewpoints, but also solutions for audience members to take heed and use in their daily lives. They spoke of humanism, diversity in thought & culture, and how both play an important part in the evolution of our global society.
Keynote Speaker, Aisha Glover, spoke on the importance of recognizing positive mental health and reliability. She received such high praise for her motivating and relatable rhetoric.
This event was not only a success because of the phenomenal attendees and speakers, but also because of our sponsors. We want to give a special thanks to the Greater Newark Enterprises Corporation (GNEC), Newark Downtown District (NDD), and most gratefully, the Grammy Museum. This event would not have been as spectacular as it was without any of them and we are so proud to have them as all-star supporters of our business and entrepreneurial community.
Women’s History Month this year has really been one for the books and to top it off The Non–Corporate Girls partnered with =Space for an all women round table talk. We delved into topics such as competition vs collaboration, how to quiet the voice of fear and what does it look like to support your network. NCG was joined by Vicky Llerena , Akosua Ayim, and Tamara Williams, who all lead impactful lives in very different ways. In listening to the stories of each we also shed light on all our commonalities as women entrepreneurs and business owners. Listen in to this episode for a refreshing perspective on what we all deal with at one point or another. An often great reminder of a women’s worth, especially in a collective of like-determined sheroes!
Click the link below to tune in on this dope podcast episode!
About The Speakers:
Vicky is the CEO of Social Vibes Media, a digital marketing agency focused on helping professionals, real estate game-changers, and small businesses rebrand & increase their digital presence. Her workshops focus on digital lead generation campaigns, social media branding, & female entrepreneurship. Oh, and she happens to be Latina.
She brings with her over ten years of experience having worked at Univision WXTV-41 and PRNewswire. Vicky was named Top 25 Brand Builder by Leading Women Entrepreneur in 2017. She works with organizations, such as Rising Tide Capital, Statewide Hispanic Chamber of Commerce of NJ, FOWNDERS, and Small Business Development Center to teach entrepreneurs how to obtain online customers through social media. Vicky was featured in NJBiz, Huffington Post, CEO Blog Nation, and many more media outlets.
A 2016 MBA graduate of University of Cambridge’s Judge Business School, Akosua specializes in branding & strategy and especially thrives in the cross-section between corporate and creativity.
We sincerely thank our sponsor, Greater Newark Enterprise Corporation (GNEC), for helping make Women-In-Novation happen! One of the best things about existing in Newark is the continuous support from the community and institutional leaders who care about Newark as much as we do!
Greater Newark Enterprises Corporation (GNEC) is a boutique economic development organization that works with businesses to provide financing, consulting and business coaching. The Greater Newark Enterprises Corporation carries out that mission by working within community facilities throughout New Jersey.
Their sole purpose for existence is to help entrepreneurs like you start or grow your business by providing the resources and capital solutions critical to business success. GNEC believes that entrepreneurs who leverage the limited resources available to them are the ones who ultimately succeed.
THEIR AMENITIES INCLUDE
Business Loans Up To $50K:
Loans of up to $50K are available for fixed terms of up to five years. GNEC encourages participation with banks to make loans to eligible borrowers. GNEC welcomes the opportunity to work with your banker.
GNEC specializes in needs-based counseling and technical assistance to businesses at all stages of development. The applicant’s business counselors provide one-on-one needs assessment, business planning, technical assistance, marketing and management guidance as well as access to needed financing and other business development resources through its microloan fund and extensive partner linkages.
GNEC has facilitated its work with multiple methods of community outreach and program marketing. GNEC primarily disseminates program information through local linkage partners throughout the target areas to representatives of local service agencies, community programs, community leaders, banks, parent organizations, faith-based institutions, merchant’s associations, chambers of commerce and advocacy groups (i.e. disability).
To learn more about GNEC, visit their site: www.GNEC.org
Ayana Iman is a native of Trenton, NJ and proud New Jersey resident. In 2016, she launched her career as a Public Speaker and Certified Professional Life Coach, focusing on personal development, storytelling, and transformation, which allowed her to directly impact client’s lives as an accountability partner. Ayana received her Bachelor of Arts in Communications/Journalism at Kean University and her Masters in Strategic Organizational Communication at Rutgers University.
Ayana is also the Chief Communications Officer of #AuthenticConvos, an inclusive experience that fervently promotes face-to-face thought-provoking dialogue within diverse communities across the country and seeks to have a profound global impact on the way we engage with one another. She understands the importance of interpersonal communication, and the need for healthy dialogue that extends beyond the digital realm. This platform has allowed her to facilitate community engagement, offer a platform to other speakers and vendors, and give attendees the opportunity to gain professional insight from thought leaders.
To order your ticket for Women-In-Novation:
Women-In-Novation showcases the power of the female mind and helps people gain insight on the opportunity to invest in a leading group.
Women are taking over the world by storm and it’s time for the world to see it.
Here are the stats:
More than 9.4 million firms are owned by women, employing nearly 7.9 million people, and generating $1.5 trillion in sales as of 2015.
2.9 million firms are majority-owned by women of color in the U.S.
4.2% of all women-owned firms have revenues of 1 million or more.
Women are making a change and have an astounding impact on the world. We want to create a dialogue that focuses on the impact of women in different career fields and correctly inform people on the power of women.
This is an event for all sexes to enjoy, so no matter what gender you identify with, you are surely welcome to learn and become empowered!
Join us on March 30th and gain knowledge on the world we live in.
Women-In-Novation is an annual event that celebrates the achievement of all women. Our mission statement focuses on the belief that access to resources can lead to great opportunities. We want to make sure that women all across the city and the tri-state area are well aware of the opportunities that =SPACE wants to give to women who have aspirations to reach. Our two previous events were huge hits for everyone who attended. Now, we want to make this event grander by involving the upcoming generations!
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Are you ready to start a podcast? There a few things you need to think about before making any moves:
The potential of podcasting
More than 39 million or 15 percent of Americans had listened to a podcast in 2014, up from 12 percent in 2013, according to Edison Research.
The realities of podcast production
Podcasting on the surface seems pretty straightforward. Record audio, upload it to iTunes and you’re on your way. However, the reality of producing a podcast is that there are more steps than people realize.
As Chris Cerrone, co-host of The Cerrone Show, explains, “People totally underestimate the time it takes to do a consistent podcast. I didn’t have a detailed plan going into my launch for things like editing and promoting the episodes, and having that foresight would have made my life a whole lot easier.”
Bring something new to the market
The reason shows like Serial capture the imagination is that they are new and innovative. So when figuring out what your podcast could cover, you want to ensure that you’re not just knocking off what’s already out there.
If you would like to read more about the pros and cons of developing a podcast, read more of this article. If you believe you are ready to start your podcast, feel free to read this article to gather the tools you need to make it successful. If you are looking for a venue space for your podcast, =SPACE does host live podcasts.
Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. Hosting monthly events in more than 50 cities and 20 countries featuring successful local founders, innovators, educators, and investors who share personal stories and lessons learned on the road to building great companies. Start a Chapter in your city today! The monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead.
Jeff Esquillo will be the guest speaker for Startup Grind. Here is a little information on Jeff and his many accomplishments:
Jeff graduated from Rutgers University in 2011 with a Bachelor’s degree with a focus in environmental economics. In 2016, he completed his MBA at Baruch College: Zicklin School of Business. After 6 years experience in corporate America, Jeff decided to take a leap of faith and jump in full-time into the entrepreneurial world. Jeff is a co-founder of two start-ups based in New Jersey and a partner at a 3rd.
To RSVP for the event, click here: http://bit.ly/FOWNDSPACE.
We hope to see you at the event!