Why Rhetoric Is Important To Every Entrepreneur

People do not listen because most only speak about or state things like gossiping, negativity, complaints, excuses, exaggeration, and declaring their opinions as fact. However, if you have a message with depth that you want to spread, we have the tool for you and it comes in one four letter word — HAIL. HAIL stands for honesty, authenticity, integrity, and love.

          Honesty means simply being true to yourself and others. Authenticity represents being oneself. Integrity, in essence is, sticking to your word and not changing your mind. Love pushes one to speak in a manner that genuinely focuses on the wellbeing of others. If these four things are carried with your statements, people will listen to you more.

           Our voice is our tool box, and in our toolbox we have tools like, register.Your Register is changing the tone of your voice to express what you feeling when giving an information. For example, we tend to vote for the politician who speaks low, it shows firmness and power. We also have a tool known as repetitive, which is making everything sound like a question. This is not a great tool due to the fact that people become very confused and it makes a speaker sound unconfident. The next tool is prosody, a meta-language. An example of prosody would be speaking in one tone (monotonic), it makes whatever information you are relaying sound boring. Pitch is another tool. This tool is used by everyone, pitch is speaking in high and low tones. This is not to be confused with volume, which differentiates when someone speaks loudly or quietly. Speaking quietly makes people put more effort into paying attention to whatever you say.

All of this knowledge relates to you as a person and as a business owner. Learning about speech will influence people’s interest in what you have to offer and allows people to more about the business, company, or organization you are managing. Whether you are speaking to a client or an angel investor, you need to learn how to make others listen. It will come in handy wherever you go.

Watch this interesting TED Talk to learn more about rhetoric and how it can enable you to grab the attention of your audience: 

Startup Grind: Jeff Esquillo

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. Hosting monthly events in more than 50 cities and 20 countries featuring successful local founders, innovators, educators, and investors who share personal stories and lessons learned on the road to building great companies. Start a Chapter in your city today! The monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead.

Jeff Esquillo will be the guest speaker for Startup Grind. Here is a little information on Jeff and his many accomplishments:

Jeff graduated from Rutgers University in 2011 with a Bachelor’s degree with a focus in environmental economics. In 2016, he completed his MBA at Baruch College: Zicklin School of Business.  After 6 years experience in corporate America, Jeff decided to take a leap of faith and jump in full-time into the entrepreneurial world.  Jeff is a co-founder of two start-ups based in New Jersey and a partner at a 3rd.

To RSVP for the event, click here: http://bit.ly/FOWNDSPACE.

We hope to see you at the event!

MAJOR NEWS: Newark is a finalist for Amazon HQ2!!

SEATTLE — Amazon said on Thursday that it had whittled the list of possible homes for its second headquarters to 20, including centers of technology like Boston and some surprise locations like Columbus, Ohio.

The full list of finalists leans toward locations in the Midwest and South and on the East Coast, and away from the tech-saturated hubs of the West Coast. It includes:


Austin, Tex.



Columbus, Ohio




Los Angeles


Montgomery County, Md.



New York

Northern Virginia



Raleigh, N.C.


Washington, D.C.

Read more about it here