A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. A brand also represents the relationships between customers, staff, partners, investors, and so forth.
Building an audience is more valuable than direct sales for over 70% of brand managers. B2B companies with brands that are perceived as strong generate a higher EBIT margin than others.
In this livestream powered by Google, you’ll learn about brand awareness and receive…
Real-time guidance from Google experts
Details on different advertising campaign types
Instructions on how to increase leads, sales, and brand awareness
How-to’s for first-time users on choosing goals and measuring success